World Poetry Day, a sip at a time
March 15, 2016
We mentioned Pay with a Poem last year, and while it doesn’t seem to be catching fire in the U.S., it’s worth mentioning again.
In 1999, UNESCO proclaimed March 21 as World Poetry Day.
“One of the main objectives of the Day is to support linguistic diversity through poetic expression and to offer endangered languages the opportunity to be heard within their communities.
“The observance of World Poetry Day is also meant to encourage a return to the oral tradition of poetry recitals, to promote the teaching of poetry, to restore a dialogue between poetry and the other arts such as theatre, dance, music and painting, and to support small publishers and create an attractive image of poetry in the media, so that the art of poetry will no longer be considered an outdated form of art, but one which enables society as a whole to regain and assert its identity.”
Julius Meinl is a Vienna, Austria, based coffee company. With the notion of inspiration already part of their brand, the company encourages creativity in many forms and, in particular, poetry. For the second year, Julius Meinl shops around the world will exchange a cup of coffee (or tea) for a poem on World Poetry Day and they invite other cafes to join them in inviting their customers to Pay with a Poem. Great marketing and great idea.
World Poetry Day is Monday, March 21. Will you pay with a poem?