Whatcom wins!

June 16, 2017

When you think “library” the next word in your mind probably isn’t “marketing.” But this week a connection was made as the Whatcom County Library System (WCLS) announced that it has won three national library marketing awards, including the very prestigious John Cotton Dana award, which comes with a $10,000 prize.

As the WCLS website explains,

WCLS worked with Red Rokk, a Bellingham-based marketing agency, to launch the “My Modern Library” campaign in the spring of 2016; the digital marketing campaign focused on promoting the library’s digital services in a fun and positive way. At the end of the 9-month campaign, WCLS more than doubled their annual goals for circulation and cardholders, increased digital circulation by 86.5%, and broke the record for most card sign-ups ever in one month by 26%.

We love our libraries and congratulate WCLS and Red Rokk on their big wins… and also thank them for their support of poetry in Whatcom County!

. . . . .
Pictured from left to right: Sally Crouse, Christina Nelson, WCLS Executive Director Christine Perkins, Sherri Huleatt, Megan Cook, Lizz Roberts, Sarah Hirsch, Red Rokk CEO Tyler Byrd, and Steven Aldous. Photo Credit: 1123 Productions

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