what’s your brand?

March 8, 2018

Adweek isn’t usually the go-to publication for poetry news, but Brands Are Using Poetry to Cut Through the Noise and Grab Viewers’ Attention caught our attention and may interest you. Time to monetize your poetry?

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action poetry

July 21, 2017

Meanwhile, in the world of advertising, poetry takes the stage with some remarkable athletes in a series of ads for Under Armour, the performance apparel gear company. The “Unlike Any” ads feature athletes Misty Copeland, Natasha Hastings, Jessie Graff, Alison Désir, and Zoe Zhang, with poets Saul Williams, Dominique Christina, Kojey Radical, Aja Monet, and Aristophanes, respectively. Read the story in Adweek and watch/listen.

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